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Introducing Lead Agent: Your 24/7 Conversational AI for More Leads

By The Leadpages Team|Published September 11, 2025|Updated November 21, 2025

Every marketer knows the frustration: You're driving traffic to your pages, but most visitors leave without taking action. Without real-time engagement, potential leads slip away. That can mean the difference between hitting your targets and losing business to competitors who are ready to engage.

That’s why we built Lead Agent, a powerful AI lead generation tool designed to engage visitors instantly and deliver them right to you.

Lead Agent is your always-on conversational AI for marketing, turning casual browsers into qualified leads through personalized, real-time conversations, right inside the Leadpages platform you already trust.

Why Conversational Lead Gen Matters

Lead capture isn't just about collecting contact information. It's about creating authentic, meaningful connections that build trust and drive conversions. With the rise of AI lead generation tools, marketers now have the ability to qualify and nurture leads in real time.

The problem? Not all leads are equal. Traditional web forms give you names and emails, but no context. That leaves marketing and sales teams wasting time on low-value leads while the best prospects slip away.

Lead Agent changes that.

By combining AI-driven customer engagement with smarter data collection, Lead Agent helps even lean marketing teams act like fully staffed operations.

Deeper lead data transforms how marketers:

• Prioritize high-value leads: Focus your team’s resources on the contacts most likely to convert.
  
• Scale personal engagement: Provide instant, 24/7 responses to visitor questions. With 69% of customers preferring chatbots for quick answers, you’ll meet your visitors where they want to interact.
  
• Shorten sales cycles: Equip your sales teams with the details they need to move quickly.
  
• Increase ROI: Spend less time chasing cold leads and more time nurturing warm ones who are ready to buy.
  
• Personalize follow-up campaigns: Use Lead Agent to capture visitor intent and combine it with detailed Lead Enrichment data to segment leads by industry, role, or pain point for more targeted marketing automation..

The result? Higher conversion rates, better lead quality, and more revenue from your existing traffic.

Read our case study: How We Used Our Own Lead Agent to Drive a 98.4% Conversion Lift.

What Is Lead Agent?

Lead Agent goes beyond simple chat. It’s a next-generation AI assistant for lead capture that engages visitors automatically, collects high-quality lead data, and delivers brand-specific responses that feel natural and helpful.

This makes Lead Agent more than a chatbot. It’s a conversational AI lead generation solution built specifically for marketers.

Key benefits of Lead Agent:

• Boost engagement and conversions: Real-time conversations keep visitors on your site longer and make it easier to capture contact details.
  
• It’s built for your brand: Train Lead Agent with your own content so every response matches your tone and messaging.
  
• It’s everywhere your audience is: Embed it on Leadpages landing pages or any external site with a simple code snippet.
  
• Effortless lead collection: All captured leads sync directly to your Leadpages account for easy follow-up.
  

Powerful AI. Zero Complexity.

Unlike third-party chatbot tools, Lead Agent is built directly into Leadpages for ease and speed.

• Built-in simplicity – Trained on your landing pages and other content so responses are relevant, accurate, and on-brand.
• Ready-to-deploy conversations – Launch in minutes with customizable welcome messages and automatic lead capture workflows.
• Designed for all marketers – Easy to set up and manage for SMBs, in-house marketing teams, and agencies alike.
• Instant results – Start generating leads the moment you add Lead Agent to your site.

How to Use Lead Agent

Lead Agent is fully customizable so it feels like a natural extension of your brand. Setup is simple: Add it to your account, train it on your content, and start engaging.

Key features include:

Conversation management: Engage every visitor with tailored welcome messages, accurate answers, and smooth lead capture. You choose what data to collect, like name, email, or phone number.

Agent training: Train Lead Agent on everything it needs to know about your business. Add content (company info, product details, FAQs, existing landing pages) for Lead Agent to learn from and deliver precise, helpful answers that build credibility.

Brand customization: Align with your visual identity by adding your logo, brand colors, and messaging.

Lead analytics dashboard: Track conversations, conversion rates, and performance trends to optimize over time.

Integrated lead management: All lead data flows directly into your Leadpages Leads library for segmentation and CRM integrations.

Getting Started Is Easy

Turn passive traffic into personalized customer experiences with Lead Agent and unlock the full potential of AI lead generation. It works seamlessly on any site where code can be embedded, including all Leadpages landing pages and websites

Already a Leadpages customer? Just add Lead Agent to your plan and turn it on. When visitors get answers and still share their info, it signals real intent—meaning warmer leads and faster conversions.

Start your Leadpages free 14-day trial.

Already a Leadpages user? Sign up to try Lead Agent for 30 days and get 25 conversations for free!